Based on the market we are currently service a native Arabic language support (including full right-to-left (RTL) layout) for both the Bright Pattern Agent Desktop and Admin Portal would make a big difference to the customer. This enhancement is crucial for operations in Arabic-speaking markets and will significantly benefit organizations with customer service teams and clients based in the Gulf Cooperation Council (GCC) region and the broader MENA market.
Business Impact:
- Increased agent efficiency and satisfaction
- Enhanced customer experience due to quicker response times and better communication
- Reduced training overhead and onboarding time
- Improved compliance with local language regulations in public and private sector contracts
- Stronger competitiveness for Bright Pattern in the growing MENA customer experience technology market
Use Case:
Our customer support and contact center operations are primarily based in the GCC region, where Arabic is the official and most commonly used language. Currently, the English-only interface presents challenges for:
- Arabic-speaking agents, who struggle with navigating the platform efficiently.
- Administrative staff, who find it difficult to configure and manage workflows in a non-native language.
- Training and onboarding, which take longer due to language barriers.
A fully localized Arabic UI would help improve productivity, reduce training time, and minimize errors during customer interactions.
Why This Benefits Bright Pattern:
Enabling RTL and Arabic UI support positions Bright Pattern as a truly global, multilingual platform ready to meet regional requirements. This will make the platform more appealing to existing and potential customers across the Middle East, opening new business opportunities in sectors like government, telecom, banking, and healthcare.